Mailings

This guide describes how to configure emailings via Maestra services. Most commonly used integrations and scenarios are outlined here.

1. Set up the Digital Signatures (DKIM / SPF)

Digital signatures allow you to:

• Decrease risks of your emails being treated as spam
• Protect your subscribers from malicious attempts to hijack your address
  That's why it’s obligatory to set it up before starting emailings via Maestra

To set up and verify SPF, DKIM and DMARC, follow the guide here.

2. Upload Customer Data

Upload customer historical data in this format.

This will allow you to:

• Send mass emailings
• Build segments by gender, age, and other fields
• Personalize your emailings using uploaded data (segmentations, customizing contents, substituting it to messages)
• Launch automated campaigns for birthdays, personal and professional holidays etc.

3. Track On-Site Events

Add our JS SDK code at the site to pull customer sign ups, product and category views, cart actions, and order checkouts to system automatically.

This will allow you to:

• Keep up your customers database up-to-date in realtime
• Launch automated campaigns, based on website events
• Create more advanced segments by using behavioral data for this
• Make messages more personalized

4. Setup Product Feed

Setup your product feed. It provides images, titles, products or service descriptions and links to product categories and products on your website.

This will allow you to:

• Segment customers by their behavior, i. e. ‘customers who viewed furniture in April’ / ‘customers who viewed iPhone 6s more than twice during the last week’
• Run automated or manual product recommendations, based on recent customer actions: suggesting right products or services to each specific customer
• More personalisation in mass emailings - relevant product
• Automate message composing - product block, relevant / last viewed / abandoned goods
• Launch workflows for abandoned carts, views, categories, ‘thanks for ordering’, ‘your likely next purchase’ events etc.

5. Upload Order History

Upload order history data in this format.

This will allow you to:

• Improve quality of automated product recommendations
• Launch reactivation campaigns for purchases
• Segment customers by their spends, total purchase volume, number of orders, order history and contents
• Perform RFM / ABC / XYZ segmentations etc
• Launch precise “Next Best Offer” campaigns, predicting products and a good time for next customer’s purchase

6. Setup Transactional Mailings

To launch transactional mailings, informing customer about his order status, you’ll need to provide order status updates in real time.

Also, you can use Maestra to send emails based on on-site events.

This will allow you to:

• Launch transactional mailings for orders: ‘thanks for ordering’, ‘your order is cancelled’, ‘delivery reminder’, add product recommendations there etc.
• Launch automated mailings to get more reviews on marketplaces and on-site
• Launch transactional mailings for site events: ‘your order is approved’, ‘password recovery’, ‘thanks for contacting us’ etc.